Be Unreasonable has received some excellent reviews:
"Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what''s expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future."
"I was enlightened and delighted to discover Be Unreasonable. It was not only brand new and fresh, but it was also a pure joy to read."
"Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces."
Why do I (and others like Jay Abraham, Jay Conrad Levinson, T. Harv Eker) like and highly recommend Paul’s book? Because I’ve known Paul personally for a few years now and enjoy watching his mind work to solve business growth problems in unconventional ways. He reminds me of a modern day Thomas J. Leonard (deceased, coach industry leader) wrapped up with Jay Abraham’s marketing thoughts and strategic coach Dan Sullivan’s time management philosophies."
Paul interviewed me for the book and you can read his case study of how I analyze opportunity on pages 133-135.
Here’s an excerpt from the case study interview Paul did with me: One way to ensure client loyalty is to obsessively create value for them. While this should seem obvious, most business owners don’t act like it. (Most unreasonable tactics seem so obvious as to be almost not worth mentioning, except that very people are using them.) Many entrepreneurs realize that they need to create value for their clients, but they do it in measured amounts. They create value relative to what they are being paid, and they feel they should do just that much and no more… (side note: this is insane and can destroy your potential growth rate.)
Lemberg goes on in detail to describe how to: Be Uncompromising by sticking to your goals no matter what; Be Demanding by expecting more, not less from everybody; Be Critical by changing old systems that just don’t work; Be Outrageous by creating your own business brain trust; and Be Prepared for real success on your terms. Highly recommended :-)
